Abstract: The tourism advertisement has been used over the years to entice potential tourists to make their way to the United States for mostly recreational, holistay or other leisure activities. Tour package products and advertisements were now available on the different websites, video blog, or social media sites during this pandemic and now in an era of digital marketing. This study probed the impact of the "Tara, Cavite Tayo" video advertisement on the travel motivation among respondents and compared between demographic profiles. This shows that in all aspects using the AIDA Model of assessing a marketing strategy, there is very high agreement on the video advertising, which stimulates interest, leading to an action to travel to Cavite. This video advertisement can be studied in a variety of contexts and on social media platforms' space functions. The study also shows that were no significant differences between their assessment by comparing among the demographic profile. This clearly shows that there is a great impact of this “Tara Tayo sa Cavite” Advertisement Video on the travel motivation of prospective tourists. Based on the results, this segment points several conclusions, that are pertinent to marketers or proprietors accommodations and leisure activities in tourism in the Province of Cavite.
Keywords: tourism, video advertisement, travel motivation, online tourism advertisement.
Title: The Impacts of Cavite Tourism’s “TARA, CAVITE TAYO” Advertisement Video on the Travel Motivation of Prospective Tourists
Author: Saenz Jasper Kyle T., Rivera Claude Kent G., Sevilla, Sophia Marie M., Sir Mario Luis Jamoralin
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 10, Issue 2, April 2022 - June 2022
Page No: 190-204
Research Publish Journals
Website: www.researchpublish.com
Published Date: 20-May-2022
