The Implementation of the Disaster Risk Reduction and Management Programs in the Municipality of Rosario, Cavite: Basis for a Proposed Strategic Communication Plan

Mariel Angela D. Bayugo, Allisther D. Plaza, Gessika A. Savillo, Reginald H. Gonzales

Abstract: This study is to determine the effectiveness of the Disaster Risk Reduction and Management Program of Barangay, Ligtong 1, Rosario Cavite among its community residents. Its effectiveness was assessed using variables, namely, level of awareness, level of involvement, and the strategies they use. Mixed Method was used in accumulating the data needed in the study. Two key experts were interviewed and the survey questionnaires were distributed to 100 residents of Barangay Ligtong 1. The results show that the local residents are moderately aware of the Disaster Risk Reduction and Management program. The residents preferred consultation meetings into their Barangay. The residents agreed that they are involved in their community's Disaster Risk Reduction programs. The rate result of the residents when it comes to the Disaster Risk Reduction programs were very effective; it means that the communication strategies and connection with the people were all approved and effective as perceived by the people. Hence, it can be concluded that the Programs of Disaster Risk Reduction and Management Program being implemented by the Barangay and LGU's are effective. It is recommended that the implementers both on the barangays and the local government should focus more on implementing seminars and consultation meetings regarding coastal clean-up, basic life support and first aid drills since the residents and the officials are more actively participating in seminars. The implementers of the campaign should minimize the focus on simulation and drills, film showing, releasing of flyers, posters and usage of Social Media to relay announcements to the residents. Conducting coastal clean-up, issuance of public advisories during calamities, canal up, and canal widening to reduce the possibility of flooding. Keywords: Disaster Risk Reduction and Management Program, Implementation, Communication Plan, Effective Implementation and Four Thematic Areas. Title: The Implementation of the Disaster Risk Reduction and Management Programs in the Municipality of Rosario, Cavite: Basis for a Proposed Strategic Communication Plan Author: Mariel Angela D. Bayugo, Allisther D. Plaza, Gessika A. Savillo, Reginald H. Gonzales International Journal of Interdisciplinary Research and Innovations ISSN 2348-1218 (print), ISSN 2348-1226 (online) Research Publish Journals

Vol. 4, Issue 2, April 2016 – June 2016

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The Implementation of the Disaster Risk Reduction and Management Programs in the Municipality of Rosario, Cavite: Basis for a Proposed Strategic Communication Plan by Mariel Angela D. Bayugo, Allisther D. Plaza, Gessika A. Savillo, Reginald H. Gonzales