Abstract: Reviews have proven to be a more reliable source of information because it continuous to be updated throughout the years by different people who wants to share their experience with the products offered. In this Study, the researchers have conducted a Qualitative Content Analysis on Online Travel Companies such as Agoda and TripAdvisor where the Researchers have gathered the information needed using the Stimulus Organism Response Theory 4 indicators for Reviews were used Perceived Interactivity, safety and Privacy, Price & Promotion and eWom these 4, are chosen to act as a theme in order to categorize the gathered reviews from Hotel Monticello of Tagaytay, Cavite. As the results has shown Perceived Value was the most common indicator used for hotel reviews and this research will discuss on why it was first on both online booking website. The Researchers limited the gathered data of Online Travel Companies from year 2016-2019 on Hotel Monticello Tagaytay, Cavite. The Researchers decided to not include the year 2020-2021 due to the still going pandemic. After analyzing and chunking the reviews The Researchers had categorized and summarized using QDA (Qualitative Data Analysis Miner Lite) The Researchers data analysis resulted that the indicator that had a major impact when it comes to influencing a customer’s choice of Accommodation is Perceived Interactivity & eWOM for both Agoda and TripAdvisor.
Keywords: Hotel Reviews, SOR model, QDA miner lite, TripAdvisor, Agoda.
Title: THE INFLUENCE OF ONLINE TRAVEL COMPANIES IN SELECTING HOTEL ACCOMMODATIONS
Author: Agdeppa, Danielle John A., Floro, Samara James S., Novillas, Eduardo Martin S. Deogracias E. Esplanada
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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