Abstract: As Ghana makes transition into a developed economy, a greater percentage of the population is demanding and eating high quality and safe meat and meat products. The demand heave for meat and meat products needs to be met by increasing supply of neatly packaged meat and meat products in an efficient and convenient package. This study was to determine the influence of open market packaging materials on the marketing and consumption of meat and meat products in Ghana. A total of 210 open market consumers and retailers of meat and meat products in Accra, Kumasi and Tamale Metropolis were interviewed. Data was analysed using SPSS version 16 under descriptive statistics and result presented in the form of tables and charts. Majority (82.6%) of the customers range between the ages of 26 and 40 years. Majority (92%) of open market packaging was plastic type materials. The quality, quantity and packaging of the products had influence on consumers’ choice. About half (47.33%) of the open market consumers were satisfied with the open market meat packaging. Packaging type, packaging materials, convenience and price were factors that influenced purchases. The level of education, income level, religion and age had influence on shopping outlet. Retailers and packaging designers should focus on packaging, packaging designs, certification labels, shopping environment and colour attributes of meat since it influences marketing.
Keywords: Consumption, Marketing, Meat and meat products, Open market, Packaging.
Title: THE INFLUENCE OF OPEN MARKET PACKAGING MATERIALS ON THE MARKETING AND CONSUMPTION OF MEAT AND MEAT PRODUCTS IN GHANA
Author: Stephen K. Kanten Monten, Gabriel Ayum Teye, Frederick Adzitey
International Journal of Life Sciences Research
ISSN 2348-313X (Print), ISSN 2348-3148 (online)
Research Publish Journal
