Abstract: Before the digital era, tourists relied on magazines, brochures, and television for travel information. In contrast to travel blogs and vlogs, travelers can get more definitive information from vloggers who share first-hand experiences. The research generally aimed to determine the effect of travel vlogs on millennials' decision-making when it comes to traveling around the Philippines. The research was descriptive and aimed to describe a population, occurrence, or event accurately and scrutinizingly. The research used structured questionnaires and exploratory data analysis to gather and analyze data and identify possible connections between variables. Travel vlogs boost a destination's credibility and reputation, according to the researchers' findings. After visiting a destination, thinking about it, and evaluating it, people are more likely to want to return.
Keywords: Travel vlogs, Travel destination, Millennials, Travel vloggers, Travel motivators.
Title: The Influence of Travel Vlogs on Millennials’ Decisions to Visit Local Travel Destinations
Author: Kurt Wilson S. Arias, Paul Anthony A. Angob, Wiro Glenn R. Ereje
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 10, Issue 3, July 2022 - September 2022
Page No: 83-100
Research Publish Journals
Website: www.researchpublish.com
Published Date: 16-July-2022
