Abstract: This study aims to determine effective management strategies for the Bale Mangrove tourism area in Jerowaru, East Lombok Regency. The research employed a descriptive method, focusing on the management agency of Bale Mangrove Tourism. Data were collected through questionnaires, observations, and interviews, and analyzed using a SWOT approach. The findings indicate that the optimal management strategy involves enhancing tourism attractions by preserving the natural environment, developing educational conservation packages, and strengthening cooperation with NGOs and local tourism agencies. These strategies aim to promote sustainable tourism that benefits both the environment and the local community.
Keywords: Tourism Management Strategy, Bale Mangrove, East Lombok, SWOT Analysis.
Title: The Management Strategy of Bale Mangrove Tourism Area in Jerowaru District East Lombok Regency
Author: Lalu Mustiadi, Andi Chairil Ichsan, Irwan Mahakam Lesmono Aji
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 12, Issue 2, October 2024 - March 2025
Page No: 27-35
Research Publish Journals
Website: www.researchpublish.com
Published Date: 30-October-2024
