Abstract: This study was conducted to propose a new marketing strategy in Fudafari Food Park Bacoor, Cavite for them to improve their strategy on how the tenants will market their product to customers. This study is determined by age and gender demographic profiles and its relationship to the marketing strategy of the food park. The study also assessed the marketing strategies of the tenants of the food park wherein the researchers used 10 Ps marketing mix such as Product, Price, Place, Promotion, Packaging, People, Physical evidence, Processes, Picture and Persistence and applied mix type of research which involves both quantitative specifically descriptive type of research and qualitative specifically analysis research. In line with this, the researchers used survey questionnaire with a non-probability sampling specifically quota sampling and convenience sampling. The study used descriptive statistics, mean, analysis of variance and chi-square as statistical treatment for the data gathered. The study showed that among the two demographic profiles of the respondents only the age is found to be significantly related to the marketing strategy.
Keywords: marketing mix, marketing strategy, customer, tenants, food park.
Title: THE MARKETING STRATEGIES OF THE TENANTS IN FUDAFARI, BACOOR, CAVITE
Author: Mary Mykaella M. Samsin, Mike Lester M. Garcia, Pamela M. Gelera, Dr. Jimford U. Tabuyo
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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