Abstract: This study aims to identify and understand factors that affect to acceptance e-banking among Jordanian. This study unified theory of acceptance and use of technology (UTAUT) Characteristics, Service Quality, Culture Factor with moderating effect of demographic factors. The primary data were collected from 436 valid questionnaires, which were distributed, to random Jordanian students in five universities. The analyses of the gathered data employed the Partial Least Squares Structural Equation Modeling (PLS-SEM). The validity of the final overall model was evaluated using the statistics and acceptable fit of the measurement model to the data has been demonstrated. Based on the outcomes, the factors with the highest direct effect on Intention to use e-banking appeared to be Attitude toward using e-banking, while the factor with the highest indirect effect on Intention to use e-banking appeared to be Compatibility. The main findings of the study are: Quality, Culture and Unified theory of acceptance and use of technology (UTAUT) Characteristics factors with demographic factors as moderating has a positive and significant impact on behavioral intention.
Keywords: Service Quality, Culture and Unified theory of acceptance and use of technology (UTAUT) Characteristics.
Title: THE MODERATING EFFECT OF DEMOGRAPHIC FACTORS IN THE USAGE OF E-BANKING SERVICES AMONG JORDANIAN STUDENTS
Author: Mosab Tayseer Al-Rashdan, Ismail Bin Rejab, Mohammad Mahmoud Alzubi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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