Abstract: The purpose of this study is to examine the relationship between marketing and brand value creation to achieve the ability of providing superior value to customers is a prerequisite when trying to establish and maintain long‐term customer relationships. Stresses the fact that the underlying construct of customer satisfaction is more than a perception of the quality received. Specifically focused on Small Businesses owned by youth in the city of Jeddah, Saudi Arabia. The main objectives were to discuss the important of value in brand and businesses to customers, to highlight the most affective part of marketing strategy (product, price, place and promotion), to highlight strategies business owners use to create value based in customer needs and finally to expand the awareness of small investors in business failures It also investigates the effects of price and promotion on the brand spread, to have clear view of the problem to provide customer satisfaction and needs.
It is clear in our chapter explaining the brand structure of the research methodology and explaining research design, population, and sampling as well as data collection procedure, variables and measurements data analytical procedure and finally we concluded that in a summery. The selected method has been developed for the study and focused on specific groups and tested for the reliability and validity of the experiments. In general The major findings were the four hypotheses and previous study’s represented in this study, the study provided clear information and valuable insights of important elements of marketing strategy and their positive impact on brand value creation which include (product, price, place, promotion), and identified how the brand value can be achieved.
There are few limitations that were experienced during gathering of data and information. In previous study’s findings focused in ability to provide superior value to customers is a prerequisite when trying to establish and maintain long‐term customer relationships.
Keywords: Marketing Strategy- Brand Value Creation.
Title: THE RELATIONSHIPS BETWEEN MARKETING STRATEGY AND BRAND VALUE CREATION
Author: Salem Abdullah Saeed Batarfi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
