Abstract: Poverty is impacting the lives of millions of people worldwide. Poor households are large, are less probable to have an educated head of the household, have very few skills, own no and very little land, and depend on often seasonal wage labor. Poverty becomes primarily a rural problem – 4 out of 5 poor people live throughout remote regions and poverty is higher in rural areas than in urban regions (38% and 28% respectively) extreme poverty is present in both rural and urban areas. This paper provides validated Malaysian UotF conceptual business model based on foreign community engagement initiatives. The value proposition of the conceptual business model is to enhance the wellbeing of B40 youth in Afghanistan through humanizing entrepreneurship education, and at same time harnessing on the digital/IR4.0 capability and platform. This paper adapted the design thinking and system thinking approach to solve the wellbeing issues of B40 youth in Afghanistan through understanding their needs by building conceptual business models using modelling tools, i.e. Business model canvas (BMC) and Value proposition design canvas (VPC). The approach includes conducting literature review and interviews for understanding the key problems; formulating and ideating initial business model options in solving the problems; and validation of the initial business model by interviewing the customer segments. This paper focusses on Malaysian UotF international community engagement programmers in supporting and enhancing the wellbeing of B40 youth in Afghanistan - holistic success in education, health, economic opportunity, and citizenship.
Keywords: Well-being, Poverty, B40 Youth, Afghanistan, Digital era, SDG, BMC, VPC, University-of-the-Future, Humanizing entrepreneurship education, International community engagement Programme
Title: The role of Malaysian University-of-the-Future in the Digital Age: Strengthening the International Community Engagement Activities for Improving the Wellbeing of B40 Youth in Afghanistan Through Humanizing Entrepreneurship Programme with Digital Platform
Author: Naser Yaqubi, Abdul Rahman Ahmad Dahlan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journal
