Abstract: Some students suffer from learning the Arabic language and the lack of online platforms that may help them in meeting what they want to learn as well as teachers who do not have work opportunities and have experience in teaching, as well as some schools that spend a lot of money to teach their students. In addition, this paper is a solution for those people who want to learn but they cannot pay for their tuition fees so the system will also build a donation center for B40 people, where donors will be able to directly donate for the B40 people. This paper which is to propose an online platform to expose Arabic learners to a web application System that aims to help them to overcome linguistic obstacles, have a good chance to practice with native teachers, as well as reach the main source of the language. The design and system thinking approach [2][7] has been adapted in this paper to address the Arabic language proficiency of students, business people & tourists of Malaysians & possibly other ASEAN countries through understanding their needs, and then followed by building conceptual business models using modelling tools, i.e. Business model canvas (BMC) [8] and Value proposition design canvas (VPC)[9]. This paper offers validated conceptual Malaysian University-of-the –Future (UotF) business models with focus on community engagement programmes. The value proposition of the conceptual business model is to enhance the Arabic language proficiency of students and B40 students; and business people and tourists of Malaysians/ASEAN countries through Arabic Arab4U Digital Education Programme and Platform.
Keywords: C2C, Digital Education Platform, Arabic education, UotF, Business Model, BMC, VPC.
Title: The role of Malaysian University-of-the-Future in the Digital Era: Community Engagement for Improving the Wellbeing of B40 Youth through Arab4U Digital Education Platform
Author: Gaber Amer Abdullah Saleh Yahya, Samir Adil Babiker, Abdul Rahman Ahmad Dahlan
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
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