Abstract: Social media has been essential for tourism promotion providing a common platform for interactions with the carefully targeted consumers. Travelers can easily connect with millions of people around the world including friends and travelers they have not even met through social media. It provides a platform for reaching opinions and recommendations from social networking friends throughout the world. Keeping in view of how social media has inculcated into our daily routine, this paper aimed at studying how social media has develop into a significant source of information about tourism product among the students of Mizoram University. Data has been collected from 331 students from various schools under the university such as, School of Economics and Information Sciences, School of Life Sciences, School of Physical Sciences, School of Social Sciences, School of Engineering & Technology, School of Earth Sciences & Natural Resources Management, School of Fine Arts, Architecture & Fashion, School of Education & Humanities. The major findings of the study was that social media is increasingly significant in tourism promotion which was proven from the analysis of data that students are affected by positive comments about travel destination, hotels, restaurants, food and beverages which they have observed through social media.
Keywords: Social media, tourism, travel destination, hotels, restaurants, students.
Title: The Role of Social Media in Tourism
Author: Dr Carolyn Vanlalhriati, Prof. E. Nixon Singh
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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