Abstract: Social media marketing is the new mantra for several brands since early few years. Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Social media marketing and the businesses that utilize it have become more sophisticated. One cannot afford to have no presence on the social channels if the competitor is making waves with its products and services. The explosion of social media phenomenon is as mind boggling as that and the pace at which it is growing is maddening. Global companies have recognized social media marketing as a potential marketing platform, utilized them with innovations to power their advertising campaign with social media marketing. This paper discusses about the social media outlets and social media marketing and other aspects like the growth and benefits, social media marketing strategies.
Keywords: Social media outlets, Significance of Social Media Marketing, Growth of Social Media Marketing in India, Social Media Marketing Strategies.
Title: THE ROLE OF SOCIAL MEDIA MARKETING IN SHAPING BUSINESS
Author: Sumesh V
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
