Abstract: Logistics is the process of planning, implementing and controlling the efficient, effective flow and storage of goods, services and related information from point of origin to point of consumption for the purpose of conforming the customer requirement. Word, ‟Logistics‟ is derived from French word „loger‟, which means art of war pertaining to movement and supply of armies. Basically a military concept, it is now commonly applied to marketing management. Logistic managers are given the task of marketing logistics as well as communicating logistics with a purpose of positioning logistics in the present competitive environment. The cut-throat competition so commonly associated with many current organizations has caused most businesses all over the world to remain proactive and any organization which ignores the importance of logistics has to blame itself. The entire purpose of logistics is defined when the logistics managers start to take marketing initiatives. Logistics and marketing management are concerned with the effective flow of products and services in the economy and pertain to the distribution of both consumer and industrial goods. Marketing is considered to be a vital part of an economy and there is a need for an efficient marketing system which can ensure that all marketing activities are carried out in accordance with the predefined goals of the business. With the increasing globalization of economic activity and rapid development of information and communication technology , business are seeking to develop and organise strategic , efficient and world-wide network .These network , which are often referred to as global logistic focus on integrating product sourcing , production and distribution .In order to promote such global logistics network , which are also compatible with sustain ability objective ,government need to develop and implement cohesive transport policies both this research article aims to identify and incorporates issues comman to all over Asia and European region and develop a policy option to facilitate the development of global logistic system as cooperative basis . In the paper authors showed actual topic concerning connection between marketing and logistics and their spheres. The paper is divided into four main paragraphs which include: good’s distribution and marketing instruments, logistics and marketing, marketing logistics and logistic marketing management. Marketing could not exist without logistics and logistics could not exist without marketing – this main point authors tried to improve in following papers. All positive and negative factors of relation between marketing and logistics were shown. This relation created modern management – logistic-marketing management
Keywords: Ocean transport, multi modalization, World Sea, borne trade, world shipping, Indian shipping, inventory management.
Title: The Role of Transportation in International Marketing Logistic
Author: Obaid-Ur-Rehman
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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