Abstract: The purpose of this research paper is to find out the relationship between the Competitors, their strategic Alliance and its effect on the customer satisfaction. The sample data were collected from about one hundred and fifty people working in the Electronic Marketing of local and foreign companies in Pakistan. Questionnaires consisting of standardized scales using 5.0 likert scales were self administered. The result revealed that the Strategic Alliance between two competitors and their mutual coordination have a very pertinent and significant impact on the customer satisfaction. The strategic Alliance of Competitors is a vital solution for the Electronic Marketing companies in the developing countries like Pakistan, Malaysia, India, Iran etc. The result also revealed that the Strategic Alliance of Marketing have more Positive Effect on the customer satisfaction than the self arranged marketing by them. Similarly the Impact of Strategic Alliance Marketing on Future Growth in respect of customer satisfaction is very excellent. Implications for the Marketing Manager and Competitors have been discussed along with limitations of the studies and direction for future research.
Keywords: Competitors, strategic, Alliance, Electronic, Turnover, Coordination.
Title: The Strategic Alliance of Marketing Competetor and It’s Impact on Customer Satisfaction
Author: Sajjad Ali Khan, Ajmal -U- Din
International Journal of Management and Commerce Innovations (IJMCI)
Research Publish Journals
