Abstract: This research paper consists of appropriate analysis of internal and external factors using SWOT analysis and developed marketing objectives for Al Mulla Exchange company. The coursework discusses how the SWOT analysis is useful for marketing managers to strategically plan the marketing activities of Al Mulla Exchange Company. It discusses about the company cutting down on costs thus, reflecting positively on profitability which enables better control over the business functions.
Keywords: SWOT, strategic planning, marketing activities, marketing managers.
Title: The strategic planning of marketing activities of Al Mulla Exchange Company (Kuwait) is greatly influenced by the implications of SWOT analysis for marketing managers
Author: Anoosha Shalwani
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 12, Issue 2, April 2024 - June 2024
Page No: 179-184
Research Publish Journals
Website: www.researchpublish.com
Published Date: 30-May-2024
