Abstract: Spa tourism in Malaysia is a potential new growth area for the national income but it still consider new and developing in spa industry. People travel to Malaysia for health reasons are observed steadily increased. Spa industry in Malaysia is in a positive and fastest growth trend especially among domestic visitors. Therefore, the factors of influencing the behavioural intention of domestic visitors to visit spa is important and needed to explore since domestic visitors are the biggest customer group in Malaysia. However, recreation businesses found to be the main channels for the commercial sex especially massage and spa always used to cover the illicit activities. Trace back the spa history, spa industry has always been linked to the commercial sex. The nasty connotation not only happened in other countries but also in Malaysia. Since illicit activities flux through spa industry, data collection on domestic tourists' behavioural intention to go to spa is a big challenge in Malaysia. Thus, the research method is very essential on unethical behaviour study among Malaysian population. The goal of this paper is to explore the research method for producing a representative sample on unethical behaviour study in Malaysia. The respondents in this study were obtained using a Metropolis-Hastings Random Walk (MHRW) method on finding random sample from Facebook to overcome the bias data from traditional mode for online social networking. This study found that online research method in Facebook is applicable on spa subject in Malaysia although involved the unethical behaviour topic. This method able to recruit those has significance characteristics of Malaysia internet users found by Malaysian Communication and Multimedia Commission.
Keywords: Spa, Malaysia, domestic visitors, behavioural intention, Facebook.
Title: The Study of Behavioural Intention to Visit Spa among Malaysian Facebook Users
Author: Ngu Mooi Yean, Manohar Mariapan, Azlizam Aziz, Haslinda Binti Abdullah
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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