Abstract: As a growing of telecommunication industry around the world MPT Myanmar telecommunication is getting promote its marketing strategies in 4Ps such as products, price, place and promotion to compete with its competitors that had invested last years ago. As states own company, this company has leaded the telecom market around nation but nowadays, it has big international telecom competitors, Telenor and Ooresoo. This academic paper, the study of MPT’s marketing strategy in Myanmar, have five part of its market study; products, price, place and promotion. The aim of this study is to measure how the MPT’s marketing strategy effects on its customers satisfaction by using its products and services in reasonable fee such as the product quality, suitable price for all, to meet the customer’s needs where it is and the competition of promotion with other competitors using the market strategies related the needed of region in new telecom market around nation. The questionnaires of answers, the result of answers, 109 customers of MPT, Myanmar were conducted with the frequency, descriptive statistic and the correlation of Pearson method. By the result of this paper, the customers of MPT’s users are male 59.6 percent and level of age is that 41.3 percent in between 26 and 31 years and most of MPT’s customers are single, 62.4 percent. In education background, 40.4 percent of bachelor degrees, most of customers are students, 42.2 percent. A grade for MPT’s services and MPT’s facilities that it has supporting around nation, The MPT’s SIM Cards price and MPT’s SMS and calling in local and oversea fee, MPT focus on its market especially in Yangon and MPT has big market such as Shan State and MPT’s loyalty reward program and MPT’s point of purchase display material have no relationship each other but the other of part have relationship. Although MPT’s roduct were very expensive and difficult to get its products many years ago in related of political situation but nowadays, its products can be used as reasonable price in everywhere. For the developing of telecom industry as a basic of infrastructure, MPT, Myanmar needs to be developing such as product and services with the customer needs. On the other hand, developing of IT industry around the world affects the telecom company to be improved in technology to meet the smart phone (cell phone) age. The study will help over the telecom company effectiveness such as marketing strategies on their products, services and other needs of its customers. The key to the successful development of the telecommunication sector is the liberalization of its market and establishment of its infrastructures. MPT have to persuade its loyalty customers by giving the right product, supporting its services in reasonable price, extend its market place and using promotion strategies. Although MPT, Myanmar has two international telecom competitors such as Telenor and Ooredoo, MPT has leading telecom market in Myanmar as a state-own company. Nowadays, MPT is using advance technique in telecommunication industry around the nation.
Keywords: Product, price, place and promotion.
Title: “The Study of MPT’s Marketing Strategy in Myanmar”
Author: Mr. Min Thu Ya, Dr. Vijit Supinit
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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