The Survey of Factors Attracting Tourism to Inle Lake in Myanmar

Mr. Nayakalankara Min Htet Min, Dr. Vijit Supinit

Abstract: This research work mainly focused on possible impacts on the improvements of Inle Lake tourist destination in Myanmar and was conducted to (1) identify the factors that attract tourist to visit Inle Lake, (2) explore what mode of transportation they preferred to use when visiting Inle Lake, (3) determine what kind of accommodation they most frequently stayed at in the Inle Region. To accomplish all above objectives, this research has planned, such as Literature Review, the used Research Methodology, Result and Findings that are produced by research methodology, and Conclusions and Recommendation accordance with the finding results. This study is proceed with the survey of respondent and literature review and all the collected data is analyzed by package of Statistical Package for social science (SPSS) and given validation. The procedures for collecting survey of questionnaire consists of demographics, attractive factors, transportation, accommodation, and other comments, are distributed to 100 Myanmar students at MCU, and the results of this survey study are mentioned below. The demographics results indicates that majority of respondents are female at 52.1%, 20-30 years old at 44.8%, 31-40 years old at 41.7%, single at 51.0%, married at 39.6%, college degrees holder at 50% and graduate degree or higher levels are at 41%, managerial or commercial rank at 35.4%, most of respondents earn $3000 at 42.7%. According to the tables of frequency and percentage of the main factors that attract international tourists to visit Inle Lake is at 46.9%, Phaung Daw Oo Pagoda is at 4.2%, floating garden is at 19.8%, Indein is at 11.5%, Nga Hpe Kyaung monastery is at 4.2% and that feedback specifies most of visitors are attracted by Inle Lake and some come to Phaung Daw Oo Pagoda and Indein. Regarding transportation, the survey results of questionnaires are: most of visitors got by car at 63.5%, by air at 29.2% and some came by way of train at 7.3%. The statistic states that most of visitors choose their mode of transportation by means of comfortable at 47.9%, convenient at 24.0%, low-cost at 17.7% and to be secure at 10.4%. Related to tourists’ satisfactoriness regarding transportation and the answers are satisfied at 64.6% and somewhat satisfied at 35.4%. With respect to accommodation, the finding results are: tourist mostly stayed at hotel at 51.0%, and average gusts stayed at guest-house at 25.0% and apartment/Bungalow at 24.0%, and their reasons that enforce to book accommodation at percentage are such as comfortable places at 47.9%, convenient places at 26.0%, to reduce cost at 20% and prefer to get clean rooms at 5.2%. According to the table of tourists’ satisfaction towards accommodation services in Inle Lake tourism industry, 65.6% of respondents were satisfied with the services of accommodation and 34.4% of respondents mentioned somewhat satisfied. Keywords: Attracting factors, transportation, and accommodation at Inle Lake in Myanmar. Title: The Survey of Factors Attracting Tourism to Inle Lake in Myanmar Author: Mr. Nayakalankara Min Htet Min, Dr. Vijit Supinit International Journal of Social Science and Humanities Research ISSN 2348-3156 (Print), ISSN 2348-3164 (online) Research Publish Journals

Vol. 5, Issue 1, January 2017 – March 2017

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The Survey of Factors Attracting Tourism to Inle Lake in Myanmar by Mr. Nayakalankara Min Htet Min, Dr. Vijit Supinit