Abstract: The role of soft power is to obtain a state wants in a global arena utilizing its values and examples. The government of the UAE aims to propose and implement strategic national and regional initiatives reinforcing the standing of the United Arab Emirates and its leadership through partnerships with media. Soft power is the ability to shape the preferences of others through appeal and attraction. Recently, the term has also been used in changing and influencing a social and public opinion through different channels and lobbying through powerful political and non-political organizations. The following paper aims to explore the new trends of soft power and how the UAE could best utilize its media resources in international relations context.
Keywords: Soft power, UAE, International relations, cultural diplomacy, new strategies.
Title: The UAE Soft Power in the International Relations Context
Author: Ahmed M.J. Al Suwaidi
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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