Abstract: Intramuros is a well-known historical site located in Manila which is visited frequently by tourists amounting to 1 million annually. Expectation, Motivation, and Behavior play a vital role on tourists’ decision making. In this study, the researchers used the connection of Expectation, Motivation, and Behavior on tourists during and after the trip. The study is quantitative in nature, utilized quota sampling, and selected tourists as the respondents. The researchers provided survey questionnaires to 300 respondents. The result shows that most of the tourists in Intramuros are aged 20 and below, female, with a college level educational background, and Filipino nationals. The result on the expectation showing respondents expect to see beautiful views and places when visiting Intramuros suggests that the tourists did meet their expectation in visiting Intramuros. In relation with motivation, majority of the respondents’ motivation to visit Intramuros are the historical places, while the lowest motivation for the respondents is to release from work and school pressure. Overall, the respondents suggest that they are motivated in visiting Intramuros. Lastly, the result on behavior shows that most of the respondents enjoyed visiting Intramuros while the lowest mean was “the visit to Intramuros exceeded my expectation”. Overall, the respondents suggest that they agree with the statements on behavior, while there is a significant difference between the age, educational attainment, expectation, and motivation. Nationality is also a factor considered to contribute to a tourist’s experience. Tourism experience program is proposed as the output of the study.
Keywords: Expectation, Motivation, Behavior and Tourist.
Title: TOURISTS’ EXPECTATION, MOTIVATION AND BEHAVIOR TOWARDS VISITING INTRAMUROS, MANILA
Author: Jenan Shane S. Revita, Andrei Caesar Amante, Dr. Ernesto C. Mandigma Jr.
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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