Abstract: The present article tries to draw the attention about consumers changing paradigm shift from physical shopping to the new trend such as online shopping which not only saves time but it is also more convenient form of better shopping experience. As Internet is becoming more widely used, online shopping is also growing tremendously. As many businesses are attempting to globalize their sales, Internet becomes the primary means of advertising and selling their products or services worldwide. Trying to gain experience about different customer about marketing. How the consumer use all the online websites. Consumer trends and convenient about using the websites which reflex’s the consumer shopping patterns. Consumers also reported that they could perceive the potential for time savings and reduced effort compared with traditional forms of shopping. Shopping online is a new and incredible innovation.
Keywords: Online shopping, Paradigm, Patterns, Traditional, Innovation.
Title: Towards E-Marketing – An Empirical study on online shopping in India
Author: Ranjini. M.L
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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