Abstract: The study aimed at investigating how training and development influences customer satisfaction. The population of the study was 312 comprising of college management and heads of departments, Tutors, support staff and first and second year students who were selected using stratified sampling method. Data was collected using questionnaires and analysed using both descriptive and inferential statistics. Training and development was revealed to have a positive and significant relationship on customer satisfaction. The study concluded that Machakos teachers training college carry out training programs in order to build the capacity of its workforce by enhancing necessary skills required by individual staff for better service delivery to its customers. The study recommends that the college should carry out programs in training and development to their staff so as to acquire knowledge in delivering quality services to its customers, scan the institutions environment so as to establish better training and development programs based on its customer needs.
Keywords: Training and Development, Customer Satisfaction.
Title: TRAINING AND DEVELOPMENT ON CUSTOMER SATISFACTION IN MACHAKOS TEACHERS TRAINING COLLEGE, MACHAKOS COUNTY, KENYA
Author: Damaris Nzisa David, Mr. Shadrack Bett
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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