Abstract: This study determines what influences the tourism students in De La Salle University-Dasmariñas. The researchers surveyed how the respondents assess the influence on decision-making in terms of trustworthiness, usefulness, novelty, and enjoyment. The study wanted to know what are the factors that influence tourism student’s decision-making in choosing a destination in the Philippines. Nonetheless, the technology acceptance model (TAM) has adapted for the conceptual framework which stands as an indicator of this study. This study is quantitative research. The study used the purposive sampling method, a non-probability purposive sampling technique that examined the entire population. The data gathering tool used is Google Forms. The questionnaire was validated by a statistician. The findings in terms of trustworthiness, usefulness, novelty, and enjoyment where trustworthiness was the only significant factor. The overall finding of this study is that most of the tourism students in De La Salle University-Dasmariñas rely on the trustworthiness of the vloggers when it comes to choosing a destination.
Keywords: TAM, decision making, vlogs.
Title: Travel Vloggers Influence on DLSU-Dasmariñas Tourism Management Student’s Decision-Making in Choosing a Destination in the Philippines
Author: Aguillon, Patrick Deane R., Capili, Nicca P., Villamor John Michael B., Irene S. Gueco
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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