Abstract: surveying companies is a challenge because of the element of self-selection by companies which reduces the probability of obtaining representative results. Along with addressing this issue, this article aims to examine the recommendations of other authors along similar lines of tackling non survey response. It takes the paper presented by rasmussen and thimm in this regard, as the basis for explaining non-response, and validates this by reviewing the work of other authors on survey non responses. The survey conducted by rasmussen and thimm had a response rate of 8.4% when conducted with 1031 questionnaires circulated among companies in germany and denmark. They observed that official data collections and those linked with development agencies obtain higher response rates. They discuss the filling of missing data through imputation and extrapolation. The authors emphasize that the effect of non-response has to be first established by analysing the obtained data and categorizing the non-respondents into active and passive ones. Mixed mode survey was applied to follow up the non-respondents, where telephonic conversations with the non-respondents revealed additional information. Thus, the article supports the usage of mixed methods of survey through questionnaires, followed by web and phone calls, to obtain high response rates.
Keywords: Surveys, Business Surveys, Survey non response, improving survey response, Survey Participants.
Title: Understanding Non-Response in Business Surveys from Rasmussen and Thimm’s Argument
Author: Elo Claire Odogbo
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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