Abstract: The Kenyan poultry industry is characterized by dualism, comprised of both smallholder and large-scale poultry producers. The industry is characterized by two main production systems namely; the commercial hybrid poultry production system and the indigenous poultry production system. The general objective of this study was to analyze the value chain and market performance for guinea fowls and Quails in Kenya. The specific objectives were; to determine the extent to which product interrelations adjustment influence market performance of Guinea Fowls and Quails in Kenya; to examine the extent to which adjustment of market interrelationships influence market performance of Guinea Fowls and Quails in Kenya; to identify the extent to which change in technology and disease interrelations influence market performance for Guinea Fowls and Quails in Kenya; to establish the extent to which adjustment of capital interrelations influence market performance of guinea Fowls and quails in Kenya. The survey was conducted in Busia, Bungoma,Transnzoia, West Pokot, Turkana, Kiambu and Nairobi Counties. The research involved interviews on a population of 652 guinea fowls and quails farmers and 5 Kenya Wild Life Service Stations. A total of 197 questionnaires were distributed to the sample population. A pilot study on six guinea fowls and quail farmers was carried out. The survey used questionnaire as a tool of data collection. Data was analyzed using quantitative and qualitative techniques. Results were presented in form of tables. Descriptive statistics was used to analyze data by calculating frequencies and percentages. Microsoft Excel and SPSS software were used to analyze data. The actors in the value chain played a significant role in influencing the market performance of guinea fowls and quails. The study found that product interrelation factors, market interrelation factors, capital interrelation factors and technology and disease interrelation factors, all positively influenced market performance of guinea fowls and quails. The study therefore recommended that the ministry of livestock, agriculture and any other affiliated body should establish mechanisms that will boost this venture.
Keywords: Guinea Fowls, Quails, value chain, market potential, indigenous poultry
Title: VALUE CHAIN AND MARKET PERFOMANCE FOR POULTRY IN KENYA: CASE OF GUINEA FOWLS & QUAILS
Author: Kwesisi Victor, Margaret Oloko, Sheila Ommeh
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
