Abstract: The study empirically examined the relationship between value chain management and organizational competitiveness in the hospitality industry in the South-South geo-political zone of Nigeria. The study adopted the cross sectional survey design .The study population consists of 46 four-star rated hotels in the study area. Questionnaire was designed and distributed to 312 senior managers that were selected with the simple random sampling technique from the population of study to serve as the respondents to the study research instrument. The value chain management construct was operationalized as information sharing, customer focus and strategic supplier partnership and competiveness measured by innovativeness, product quality, and responsiveness. The findings of the study resulting from the descriptive and inferential analysis revealed a strong positive relationship between the dimensions of value chain management and the measures of organizational competitiveness. The study concludes that there is a strong relationship between value chain management and organizational competitiveness therefore, recommended amongst others the need for customer focus with a view to accommodating all constituents that brings value to the service delivery chain. This include employees of the sector who should be strategically made to acquire requisite skills and competencies for improved service delivery and competitiveness.
Keywords: competitiveness, customer focus, information sharing, strategic supplier, value chain management.
Title: VALUE CHAIN MANAGEMENT AND ORGANIZATIONAL COMPETITIVENESS IN THE NIGERIAN HOSPITALITY SECTOR
Author: Akintokunbo, Odunayo, Akpotu, Christopher
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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