Abstract: Kerala as a destination has a great tourism potential. Village Tourism is accepted as a sector with a high potential for economic development and employment generation. Village tourism is travelling backwards in time to places where the way of life has not changed and everything is still built by hand, made by hand and created by hand. People in villages are untouched by western principles, computers or modern necessities. Village tourism has wider possibility in Kerala which is a cluster of many villages and they remain the most excellent spot to enjoy the amazing splendor of nature. Apart from beaches and backwaters; verdant hill stations, wildlife sanctuaries, various plantations, temples, forts, palaces etc are also very popular attractions of Kerala. So Kerala can be called as an all season destination, which provides tourism activities in summer, winter and monsoon seasons. The art forms of Kerala are embodiments of Kerala’s culture. Beaches, backwaters, hill stations, waterfalls, wild life, Ayurveda, year round festivals and the diverse flora and fauna make Kerala quite distinct from the other Indian States. The pleasant climate is also a positive factor. Village Tourism is a non-seasonal product that can be enjoyed any time of the year. The prominence of village tourism in Kerala is recognized with many positive impacts for host, tourist and environments including protection, promotion of positive environmental and cultural aspects, sustainable development and also employment opportunities for locals.
Title: VILLAGE TOURISM IN KERALA
Author: SMITHA S
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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